What I Do

From Shopify launches and replatforms to growth strategy and optimization, I partner with founders to build the right foundation and digital growth strategies that drive meaningful business impact.

Let's Connect

Services

GROW

  • Build and execute a full-funnel growth strategy that combines customer acquisition, retention, site optimization, and performance marketing.

  • Identify opportunities to improve site merchandising, customer journeys, and on-site experiences that help shoppers discover products, convert more easily, and return more often.

LAUNCH

  • Lead Shopify Replatform/ New Site Launches

  • Launch key growth tools including Email, SMS, Loyalty and Subscription platforms

  • Create high-converting landing pages, campaigns, and promotional experiences

OPTIMIZE

  • Audit of your site, digital strategy, and overall eCommerce business to identify opportunities, prioritize quick wins, and build a clear roadmap for long-term growth.

  • Conversion rate optimization, testing, and ongoing improvements, turning insights into action.

  • Recommend and implement UX and conversion improvements across key touchpoints including homepage, product pages, checkout, mobile experience, and navigation.

ADVISORY BOARD

  • Ongoing strategic partnership and guidance, helping navigate the decisions & priorities that drive successful launches, sustainable growth, and long-term optimization.

Contact Me

  • Working with Kelly was a great experience! She took my existing Shopify site and elevated the overall look and feel with updated visuals and a much cleaner, more polished design aesthetic. She also completely reorganized the subscription section, making it far more user-friendly and easier for customers to navigate. She was very responsive, kind, and easy to work with throughout the process! Highly recommend!


    -Angela Schleicher, Founder VitaTein Wellness

  • Kelly Conroy is an exceptional strategic partner with the rare ability to think expansively while executing with precision. She has a deep understanding of the marketplace, from the agility needed to grow a startup to the structure required to scale an established company. Kelly sees opportunity where others see obstacles, translating complex challenges into clear actionable strategies that drive results. Simply put, Kelly takes your business to the next level.

    -Natalie Markoff, CEO/Founder The Markoff Group & Former CMO of Vosges Haut-Chocolat

  • Kelly was my Head of Ecommerce at Vosges Haut-Chocolat. She did a fantastic job leading our Ecommerce business, driving growth, implementing new features and working cross-functionally across the organization. I highly recommend her if you’re looking for an Ecommerce leader!

    -George Goeth-Chi Chao, Former COO Vosges Haut-Chocolat | GM of Spoonflower