My favorite part of working with founders is hearing the story behind the business. The brands I’ve connected with most throughout my career are the ones built around a clear purpose, and I believe that purpose should guide everything from customer experience to growth strategy.

After 15+ years working with founder-led brands and startups, and supporting my husband through building his own company, I understand both the excitement and the pressure that come with growing a business. I love the problem-solving, constant evolution, and helping founders turn big ideas into sustainable growth.

That’s why I started consulting: to partner closely with founders, understand what makes your business unique, and help you grow with purpose.